According to Wikipedia, Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
Rebranding is also an integral part of the human system. For instance, you may love a particular food after a while you get tired of eating it or stop eating it completely. The same way we should view life, instead of complaining about the “should-haves and should -have not” I think its time to rebrand.
Personally, I was losing my writing mojo. Everything about this whole website was unnecessary annoying, I wrote to my website hosting several times that I wanted to bring it down and start a new one with a different concept. After consulting with a few friends and mentors, I decided to rebrand, this time according to my taste. Not only did I rebranded my website, but I also did the same in my life. I started paying more attention to the things that matter.
For every phase that you are in if you feel overwhelmed, maybe its time to rebrand. This concept does not only apply to business or working conditions but it also applies to personal life and relationships. It could be time to rebrand your physical look, change your hairstyle, dress sense and general outlook of life.
What are you changing this year?
Want to share? I look forward to reading from you in the comment session.